Facing a critical business decision?

You have data, but the decision still isn't clear.

When it's time to decide, data isn't enough. BRS builds the analysis and trains your team to use it, so you can make the decision with confidence.

What decision are you trying to make right now?

You're about to make a business decision
And you need to be sure before you move.
  • Enter a new market
  • Take a loan or raise capital
  • Fix margins or profitability
  • Commit to a major move
Discuss your decision →
Something isn't adding up in the business
But you can't pinpoint exactly why.
  • The numbers don't fully explain things
  • Growth isn't translating into profit
  • Too many options, no clear direction
  • Decisions feel harder than they should
Take the diagnostic →
You're stepping back to think
And want to approach decisions more clearly.
  • Want to make better decisions going forward
  • Exploring strategy more seriously
  • Curious how structured decision-making works
See how we think →
Why decisions feel harder than they should

There's a gap between your data,
and the decision in front of you.

Having dedicated analytical capacity in-house is a significant investment — one most growing businesses haven't made yet. But decisions don't wait.

So most businesses end up:

  • Working with incomplete information
  • Committing capital before the analysis is fully done
  • Realising too late that the decision wasn't properly tested
3 in 5
Kenyan SMEs cite gaps in financial planning as a key factor behind underperformance
72%
of market entry decisions are made without a proper viability model
1 in 3
growing businesses can't clearly explain what is actually driving their profit
This is where most decisions break down.

You end up making the decision,
before the evidence is ready.

01
Moving into a new market.
  • You have signals, not evidence.
  • You have interest, not a working model.
  • You have conviction, not a tested business case.
02
You're making a capital decision.
  • You have historical numbers, not a stress-tested model.
  • You have projections, not a clear view of what could put the deal at risk.
  • You're expected to commit, not confident in the numbers.
03
Revenue is growing. Profit isn't.
  • You have strong sales, not margin clarity.
  • You have cash flow, not clarity on where it's going.
  • You see the gap, not a diagnosis.

We validate the market before you commit.
We stress-test the numbers before you decide.
We diagnose margin leakage before it compounds.
That's exactly what BRS is built for.

What BRS does

Each product is built around a specific decision you're facing.

You get the analysis, the model, and a clear recommendation. Start with the decision that's most live right now.

DIS
Decision Intelligence System

We structure your decisions, provide the analysis, and support execution — so you can act with confidence under uncertainty.

What you get
Ongoing analysis Scenario testing Market intelligence Dashboards & KPIs Decision tracking
DIT
Data to Decisions Training

We teach teams to interpret data, generate insights, and make decisions — so they act with confidence, not guesswork.

What you get
Masterclass Corporate training Workshops
MM
MarketMove

We analyse your market, validate demand, and map the competition — so you can enter or expand knowing the numbers work.

What you get
Market sizing Demand modelling Pricing validation Competitive mapping Entry scenarios
CC
CapitalClarity

We model your financials, stress-test scenarios, and identify key risks — so you can commit capital without flying blind.

What you get
Financial modelling Stress-testing Deal structuring Risk analysis Sensitivity analysis
GU
GrowthUnlock

We analyse your revenue, costs, and growth drivers — so you can see exactly where growth is breaking down.

What you get
Revenue analysis Margin diagnostics Cost breakdown Cash flow tracking Profit drivers
How it works

Everything connects. Here's how.

1
Decision Intelligence System
Structures how decisions are made — giving you a repeatable analytical framework before any specific problem is solved.
2
Targeted Engagements
MarketMove, CapitalClarity, and GrowthUnlock solve specific, live business problems with focused analysis and a clear recommendation.
3
Embedded Support — DecisionPartner
For organisations making frequent or high-risk decisions, BRS stays embedded — providing ongoing guidance, not just one-off engagements.
4
Data to Decisions Training
Builds internal capability so your team can interpret data, generate insight, and make better decisions — with or without BRS in the room.
Business Decision Diagnostic

Assess how your business makes critical decisions.

Find out where your decisions are working, where they're failing, and the one action that will make the biggest difference.

✓ Takes 3–5 minutes    ✓ Immediate results    ✓ Personalised recommendation    ✓ Downloadable report

Ready to talk?

Tell us what's happening in your business.

Bring the decision. We'll take it from there.

We define the work — clear scope, clear deliverables, clear timeline.

Or reach us directly
+254 732 596 756
The Decision Programme

The framework behind
every BRS engagement.

Taught directly — live cohort or in-person intensive. For teams and individuals who want decisions that actually land.

One framework. Two formats. Certificate of completion.

Here's where your business stands right now
We've scored your responses across four areas. The highest score shows you where your biggest gap — and your biggest opportunity — is.
Your diagnostic is complete

We've identified your primary decision gap.

Your full results — scores across all five areas, your primary recommendation, and suggested next steps — are in the report. Enter your details below to receive it.

Get your report

Enter your details to receive the full report by email, or download it as a PDF.

The Decision Programme

Build the discipline
behind better decisions.

A structured learning programme that teaches the BRS Decision Intelligence framework.

Available as a live online cohort or in-person intensive. Both formats are open to individuals and organisations across the private and development sectors.

Who it's for
Founders and senior managers
Finance, strategy, and operations leads
Programme officers and M&E professionals
Analysts and researchers
Teams that need a shared decision-making framework
The curriculum
Module 01
How Decisions Fail

Why smart people with good data still get it wrong — and the patterns behind most decision failures.

Common decision-making failures
Why more data doesn't fix poor structure
Bias, framing, and false urgency
Module 02
Structuring the Problem

The most important skill in decision-making is defining what decision you're actually making.

Decision framing and decomposition
Defining criteria for a good outcome
Stakeholder mapping and decision authority
Module 03
Building the Evidence

Not all evidence is equal. Identify what you need, assess quality, and build an evidence base that holds up.

Evidence mapping and gap analysis
Sensitivity and scenario analysis
Working with incomplete data
Module 04
Making the Call

Move from evidence to recommendation.

From evidence to recommendation
Communicating to different audiences
Anticipating and handling pushback
Two formats
Live Cohort
Online · 4 weeks

two live sessions per week with peer learning and a structured BRS feedback session. Runs monthly.

8 live facilitated sessions
Peer learning and shared case work
Structured BRS feedback on your real decision
Full toolkit and certificate of completion
Intensive Workshop
In-person · 2 days

All four modules in two days. Available as a public session or private corporate booking.

2-day intensive format
Private corporate bookings available
Full toolkit and certificate of completion

Decisions that shape
programmes and funding.

BRS supports that process — through feasibility, evidence, and evaluation design.

Most programmes fail in the same places — design, feasibility, execution, and context. These five areas cover where those failures happen. Choose the decision you need to get right.

Who we serve
Governments & Ministries
Bilateral Donors
UN Agencies & Multilaterals
NGOs & INGOs
Development Finance Institutions
Impact Investors
Where we work
Agriculture & Food Systems · Climate & Environment · Urban Development · Energy & Utilities · Health & Social Services · Trade & MSME · Social Protection
01
Programme Diagnostics, Performance & Learning Is the programme actually doing what it's supposed to do?

A routine progress report tells you activities happened. It doesn't tell you whether any of it is working, what's blocking results, or what needs to change. BRS goes deeper — identifying what is working, what isn't, and what needs to be fixed before more time and money are lost. So the decision to continue, adjust, or stop is made on solid ground.

MEL system designResults frameworks & theory of changeProgramme reviews & diagnosticsMid-term reviews & evaluationsImplementation bottleneck analysisValue-for-money assessmentsLearning & adaptation supportHealth systems assessmentsUrban needs assessmentsBeneficiary needs assessments
02
Feasibility, Options & Investment Analytics Does the evidence actually support this investment?

Approving an investment on thin analysis is one of the most common — and costly — mistakes in development finance. BRS builds the evidence before the commitment is made: rigorous feasibility, real options analysis, and an investment case that holds up under scrutiny. So the decision to proceed, restructure, or walk away is grounded in something more than assumption.

Cost-benefit & cost-effectiveness analysisRisk & sensitivity analysisBusiness case developmentFeasibility studies (economic, market, institutional)Options appraisal & investment readinessValue chain & market assessmentsInfrastructure & sector investment analysisDemand forecastsRegulatory impact assessmentsEnterprise surveysSpatial data analysisPolicy impact assessments
03
Applied Data, Analytics & Decision Systems Do your decision-makers have the information they need in time to act on it?

Data gets collected. Reports get written. Decisions still get made on instinct because no one built the system that connects the data to the people who need it, at the time they need it. BRS builds that system — so decision-makers have the right information in front of them before the window to act closes.

Performance dashboardsSupply & demand analyticsEarly warning & monitoring systemsData integration & indicator frameworksData quality auditsDigital MEL systems supportIndicator automation & reporting pipelines
04
Climate, Resilience & Environmental Analytics Is the programme built for what the climate looks like now — not ten years ago?

If you're designing a programme for East Africa and climate risk isn't built in, it's already a problem — you just don't know it yet. BRS maps what the climate is doing to your specific context, what's exposed, and what needs to change. So the decision to fund, redesign, or resite a programme isn't made without understanding what the environment will do to it.

Climate risk & vulnerability analysisClimate-smart programme diagnosticsAdaptation effectiveness analysisClimate policy & planning supportClimate finance readiness & taggingEnvironmental & social risk screeningResilience measurement frameworks
05
Social Protection, Livelihoods & Inclusion Analytics Are the right people actually being reached — or is the targeting off?

Getting the targeting wrong means the people who need help most don't get it — and you often don't find out until it's too late to fix without starting over. BRS builds the analytical foundation that tells you who is being reached, who isn't, and why. So the decision to scale, retarget, or redesign is made before the damage compounds.

Targeting & inclusion analysisLivelihoods & MSME diagnosticsEconomic inclusion programme reviewsEquity & access analyticsSocial protection performance reviewsShock-responsive social protection analysisLabour market & youth livelihoods assessmentsGender & inclusion diagnosticsProcess evaluationsSocial insurance programme assessments
What we're thinking about

When we notice something worth saying,
we write it down. With the data to back it.

Analysis, commentary, and intelligence briefs from the BRS team — on what's happening in Kenyan business, development finance, and the decisions that matter.

Intelligence Brief
The KES depreciation cycle: what it means for Kenyan SMEs financing in 2025
Currency volatility is a permanent feature of doing business in Kenya — not a temporary disruption. What founders need to model for, and where most financial plans fall short.
Feb 2025Read →
BRS Analysis
The decision gap: why data-rich organisations still make poor choices
Having data is not the same as having decision intelligence. Most organisations have one without the other. This is the structural problem BRS was built to solve.
Jan 2025Read →
Kenya & East Africa
Kenya's fiscal consolidation is working — but the distributional cost is underexamined
Revenue performance has improved. But the burden of adjustment has fallen unevenly. A closer look at where the pressure is landing.
Feb 2025Read →
Intelligence Brief
Market entry decisions in East Africa: what the numbers actually say
What separates successful market entries from expensive mistakes points to a consistent set of diagnostic failures — most of which are preventable.
Dec 2024Read →
BRS Analysis
Profitability diagnosis in Kenyan manufacturing: three structural leaks that compound
Revenue growth without margin improvement is a consistent pattern. The structural causes are almost always diagnosable before they compound further.
Oct 2024Read →
Development Commentary
Adaptive management is the right idea. The implementation is often broken.
Every donor now requires adaptive management frameworks. Almost none specify what it means to actually adapt. On the gap between rhetoric and evidence infrastructure.
Jan 2025Read →